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　　Graham Hill

　　Graham Hill is the founder of TreeHugger.com and LifeEdited; he travels the world to tell stories of sustainability and minimalism. He tweets at @GHill.

　　Why you should listen

　　Graham Hill is the founder of LifeEdited, dedicated to helping people design their lives for more happiness with less stuff. When he started the company in 2010, it brought the ideas of his previous project, the eco-blog and vlog TreeHugger.com, into design and architecture. (The TreeHugger team joined the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.)

　　Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek coffee cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.

　　Hill is the author of Weekday Vegetarian, available as a TED Book on Amazon andApple's iBooks.

　　What others say

　　“You should be allowed to be a modern city dweller and still care about the environment.” — Graham Hill

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　　0:13

　　About a year ago, I asked myself a question: "Knowing what I know, why am I not a vegetarian?"After all, I'm one of the green guys: I grew up with hippie parents in a log cabin. I started a site called TreeHugger -- I care about this stuff. I knew that eating a mere hamburger a day can increase my risk of dying by a third. Cruelty: I knew that the 10 billion animals we raise each year for meat are raised in factory farm conditions that we, hypocritically, wouldn't even consider for our own cats, dogs and other pets. Environmentally, meat, amazingly, causes more emissions than all of transportation combined: cars, trains, planes, buses, boats, all of it. And beef production uses 100 times the waterthat most

　　vegetables do.

　　1:16

　　I also knew that I'm not alone. We as a society are eating twice as much meat as we did in the 50s.So what was once the special little side treat now is the main, much more regular. So really, any of these angles should have been enough to convince me to go vegetarian. Yet, there I was -- chk, chk, chk -- tucking into a big old steak.

　　1:41

　　So why was I stalling? I realized that what I was being pitched was a binary solution. It was eitheryou're a meat eater or you're a vegetarian, and I guess I just wasn't quite ready. Imagine your last hamburger. (Laughter) So my common sense, my good intentions, were in conflict with my taste buds. And I'd commit to doing it later, and not surprisingly, later never came. Sound familiar?

　　2:20

　　So I wondered, might there be a third solution? And I thought about it, and I came up with one. I've been doing it for the last year, and it's great. It's called weekday veg. The name says it all: Nothing with a face Monday through Friday. On the weekend, your choice. Simple. If you want to take it to the next level, remember, the major culprits in terms of environmental damage and health are red and processed meats. So you want to swap those out with some good, sustainably harvested fish.It's structured, so it ends up being simple to remember, and it's okay to break it here and there.After all, cutting five days a week is cutting 70 percent of your meat intake.

　　3:09

　　The program has been great, weekday veg. My footprint's smaller, I'm lessening pollution, I feel better about the animals, I'm even saving money. Best of all, I'm healthier, I know that I'm going to live longer, and I've even lost a little weight.

　　3:28

　　So, please ask yourselves, for your health, for your pocketbook, for the environment, for the animals: What's stopping you from giving weekday veg a shot? After all, if all of us ate half as much meat, it would be like half of us were vegetarians.

　　3:50

　　Thank you.

　　3:52

　　(Applause)